Discussion Week 7 Advertising Media and Integrated Marketing Assignment

sermon Week 7 Advertising Media and Integrated Marketing Communications (IMC) - Assignment ExampleThe social media is to the lowest degree costly, can demonstrate the product vividly, and is able to reach a wide range of clientele. The weaknesses noted in social media are its wish of emotional magic spell or ability to vividly demonstrate the product. Finally, publisher is also least costly and could provide more information on the product, as required. However, the weaknesses of newspapers include the lack of target, reach and vividness in presentation as well as in providing emotional appeal (Selecting Advertising Media and Determining Advertising Budgets, 2014).To create the publicizing budget, three ways were actually suggested (1) to use diachronic figures or a percentage of past years sales (2) to determine the amount that competitors conk and earmark a similar budget and (3) determine the advertising goal and the resources of the company and work verboten how the goal could be reached (Selecting Advertising Media and Determining Advertising Budgets, 2014).2. From the e-Activity above, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was knowing for the radio, consider the details for a complimentary Web or magazine advertisement.One of the most effective advertisements shown is the Volkswagen-Darth Vader 2011 Super Bowl Commercial (Volkswagen-Darth Vader 2011 Super Bowl Commercial, 2011). The design of an IMC campaign for the same advertisement, using a different media would actually be challenging. According to Iacobucci (2014), the IMC should ensure that a companys various advertising efforts send a coherent story across the different customer touch points (p. 159).Therefore, the most seize medium to relate the main thrust of the advertisment (other than through the commercial shown through YouTube) would be i n a magazine advertisment. The details that could be provided