Marketing

Identification and Guidelines of a Spokesperson Designate a vocalization - initiatory accomplish person When the high impact of industrial accident happened (including death and suffering people), Vice chairwoman and Managing Director, KWOK Ping-kwong, doubting Thomas provide be thte 1st contact person. He will serve as the tip decision maker of the accident. He has sufficient ability to destination up the accident. Vice Chairman and Managing Director can bear the strong image and appearance the responsibility of the phoner. It can mortify the media negative word-of-mouth of the accident. - second contact person We will practice a old staff who can persuasively deal and empathy with the accident. It will be thet head of PR department beca habit it has special ability in communication with external. They can reduce the trouble of saying the injure things and resist the negative impact of the accident. Media culture and drills Media Training (every 9-1 2 months) word & Staging Company should view videos and read newsworthiness reports nigh the trend of crisis and the newest topic about the competitors and its company. Hence, it can prevent the analogous problem occurs and induce the crisis. Company also should uplift from the hard-hitting spokespersons to deal with different kinds of questions during the press conferences.

Instruction Spokesperson inescapably to understand media needs & their deadlines of reporting and expressing what CMT wants to communicate & provide preparation media needs. When the industrial accident happens, spokesperson needs to respon d media quickly and explain what happens o! f the accident. Simulation & Drama If necessary, company can use media converse in front of the camera during question session, much(prenominal) as television interview. Evaluation It needs to evaluate how the company faces to the media and then focussing on the improvement. To measure the media interview is good or not for the different questions. Crisis Management Training continuous CMT meetings Review the...If you want to compass a full essay, swan it on our website: OrderCustomPaper.com

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