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GSBS6482 The Multinational Corporation Mobile foretell Individual identification Lecturer: Dr Narender Sharma savant name: Tian LIU Student NO. c3140093 Trimester 2, 2 A case psychoanalyse of Apple, NOKIA and Lephnoe-Lenovo Introduction: The aim of the field has been to analysis how Apple (iPhone) and NOKIA adapt their strategies in Chinese market. Lephone-Lenovo which is a Chinese mobile phone brand chooses a divergent strategy to comparing with the early(a) two unknown unattackables as the home(prenominal) firm. In the head start part, I lead turn in the problems that the foreign firms will be faced, and secondly it will centralize the advantage for each firm in Chinese market. The ordinal part talk almost the historic trend and approaching gainsay about the lead firms and the last part is a conclusion to end of the report. liability of foreignness Since the chinaware join the World Trade Organization (WTO), the economics develo ped speedily. Therefore, China is a attractive market for foreign firms. barely the political science policy for foreign firms are non allowed to own to a greater extent than 50 percent of the equity of an accumulate plant. Nowadays more and more foreign products insufficiency to have kittens their market and entry to China.

But as the foreign firm, it is austere to understand the situation about the Chinese market. For example, even though China has a authorisation consumer power, iPhone is not been corruptd comm all in China because the price is high than others. Comparing the developing nation and deve loped country, different gross domestic prod! uct leads different consumer power. There only a small conclave people would be purchase iphone, not everyone can render to this product. In 2008, under the macroeconomic downturn situation, NOKIA announced to result the Japanese market. (Daily China, 2009). This news affects the NOKIA in Chinese market as well. On the other hand, as the 3G system developing quickly, NOKIA will be faced a big technology challenge for their mobile phones. In addition, there are two major...If you want to get a total essay, order it on our website: OrderCustomPaper.com

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