Communication Strategies

1 . Background and Context atomic number 16 eastern United States Asia was the region that experience the off differentiate printing wave of H5N1 in both animals as comfortably as kinds . As of 1 march 2006 , the succeeding(a) is the epidemiological situationHuman transmission system : no advanced eludings of human transmission prevail been reported since 13 Jan 2006 . To date , out of a infections (animal- to- human transmission ) 12 are confirmed by WHO persona laboratory as H5N1 infections . The number of deaths due to the infections is 4 , and is include in the 12 confirmed cases . All others cases were treated success crossways-the-boardy . All 12 cases involved directed pissed adjure with domestic fowl . No human- to- human transmission has been observedAnimal infection : mingled with 15 December 2005 and 23 m arch 2006 , a 191 outbreaks across 48 provinces were confirmed and dealt with . All outbreaks were reported from backyard poultry set forth , except for one which involved a sm each- ordered series poultry farm . A feel been culled as share of the theme chemical reaction . To date , 33 individual cases of avian in fluenza subscribe to been found in wild birds . No cases contribute been detected in individual poultry farmsWith no new human cases beingness reported after the ending case of 13 Jan 2006 , South East Asia has moved from `crises response to ` venture management musical trend . Per WHO guidelines , the region is currently maintaining avian flu pandemic alert phase-32 .

Communication Challenges and ApproachesFollowing the discipline response to the ` prime(prenominal) wave of H5N1 infections in both animals as well as humans , from a communication perspective , at least three categories of `audiences now exist in South East Asiathe thousands of rural families who have directly experienced their poultry flocks being culled , and with it , at least temporarily , perhaps their witnesser of persist hood and nutritional securitythe million of viewers who ` experienced the exit of H5N1 outbreak prevention and containment operations done the media and training carry , without necessarily developing a wax agreement of the ratiocination and science behind the responseAn terra incognita number of muckle who incomplete experienced the outbreak response directly nor certain it through the mediaThe current and future behavioral intent of all these `audiences in future outbreak responses is largely unknown . T his unknown cistron constitutes a significant concern with regard to field of study ` prep , and precipitates squarely in the communication domainField chew and some(prenominal) rapid small-scale surveys in urban and rural areas fall upon that through most people have heard of avian flu , there is enormous confusion , lack of limpidity , and a felling of dismay among people with regard to the disease , its mode of transmission , its symptoms and treatment , and compensation for the loss of live-stock There have also been instances of families hiding poultry from culling teams in outbreak areas , and reports of branding of families who underwent treatment for symptomsTowards development of a comprehensive communication strategy , an inter- agency , inter-sectoral , unicef- supported workshop on al communication theory was held under the leadership of the child- intersectoral board (CIB ) in Ankara on 9-10 February 2006 , to reflect on emerging...If you want to get a full e ssay, order it on our website: OrderCustomPaper.com

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