Business Report

The problem of digitization of information during the recent years tush led to many consequences , some of which are really tyrannical , while others are negative . The fact that with the help of net income individuals are able to look for practice of medicine shoot downs , articles , computer programs , books online is very(prenominal) favorable for general ordinary due to their easy fountain to many items which they would have trouble to find other than . that , it creates a problem for the authors of the created work because it deprives the secure owners of the financial bribe which they would be take onting for the production . An important issue right outdoor(a) appears creating a mechanism by means of which both the demands of the public and the copyright owners bequeath be satisfied at the maximumIn order to piss through this goal in the music perseverance , a keep company named Pressplay appeared in the market . Its triumph was in many ship dopeal defined by the policy the company started providing : instead of average selling subscription for the same music products which users of internet could get otherwise for barrenhanded , the company persistent to offer a total variety of additional benefits which could soak up the internet users to get a subscription . The main ways in which Pressplay elicit entice the users to get the subscription instead of redundant file swap can be summarized in the following wayGranting assenting to MP3 files and music CD s of high quality than those which can be obtained as the result of free file swapMaking sure the keep down of music products available through subscription is larger than the list of products which free go suggestSuggesting discounts for users who extend their subscription for the adjoining yearOffering additional operate which free file swapping doesn t d! eal with creating a hotsletter concerning the newest music products in the existence creating a visibleness of the music preferences of every subscriber get off suggestions to the user active other music products which he office like harmonise to his preferences profile mailing materials concerning the life of the singers which incident users are arouse in , including biography and the newest information availableOrganizing annual lotteries for the subscribers the awards in which can be posters or CD s with autographs of the subscribers deary singersAs the new companies picture the market , there can be danger for Pressplay of losing its customers because the new companies might offer lower prices for services in order to make it lose its competitive receipts However , Pressplay can overcome this danger in field of providing policy order to the high quality of the services and their commodious range , which is mentioned to a higher place . The subscribers of Pressp lay will pro gigantic using its services and will non to switch to the competitors as long as Pressplay keeps the take aim of its services on the high level and stimulates users to extend the subscription by rising discounts . Since the competitors will have zilch more to offer , it will be impossible for them to get a decent share...If you require to get a estimable essay, order it on our website: OrderCustomPaper.com

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