AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY Essay

AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES - Essay ExampleThe film, which compares, the images of women and strangers about various women uses numerous persuasion techniques to spellbind the attention of the viewers. An analysis of the persuasion techniques that the film uses is essential in understanding the reason why the icon captured a market of fifteen million viewers within one month. Cialdinis Weapons of Persuasion Cialdini describes victorious marketing as a science rather than magic or luck. The author argues that public conclusion is one of the principles of successful persuasion, and marketers should make use of it by proving to their customers that other people have also essay their products or services (Cialdini, 1993). The Dove film uses social proof by showing the viewer the participants of the research, and how they describe themselves. A viewer sees the women who took part in the research, and how they described themselves while b ehind a curtain. Viewers net also see the artist who sketched the appearances of the women as well as the strangers who described them during the study. This creates an impression in the look of the viewer that there are other people who believe that they are beautiful more than the guidance of life they think (Perloff, 2010). ... The strangers who describe the women also take part in the study in the same localization principle and they answer the same questions (Dove, 2013). The viewers of the film think that the have got is real because of this consistency that the firm kept up(p) throughout the study. Therefore, the audience is persuaded by the reality factor in the film, and they begin to view themselves in a more positive way. Older women also begin to view themselves as puppylike and enthusiastic beings as Cialdini argues that they are more prone to inconsistency (Sullivan, 2008). The researcher argues that they prefer consistency and commitment more than the young be cause of their old age, which takes away most of their energy. Therefore, the consistency in the film may capture the attention of the aged(a) more than the young. Aristotles Artistic Proofs Aristotle argues that speakers have to persuade to their audience using their personal characteristics, proving to them, and ensuring that they influence their minds (Heinrichs, 2007). The insufficiency of these elements is unproductive leading to low sales and profits for marketers. Ethos is the first technique that Aristotle describes as the art of creating office and credibility to the audience (Oshaughnessy, 2004). This means that the audience is persuaded by speakers who have the qualifications to perform the tasks. The Dove film uses ethos in that the artist who sketches the women has the knowledge of sketching images in a perfect manner. Gil, Zamora, the artist is a forensic sketch artiste who has experience in drawing the sketches of over three thousand criminals (Dove, 2013). The art ist also speaks in an authoritative way as he asks women to describe their