Company Introduction, Market Segmentation, and Product Positioning Essay

Company Introduction, Market Segmentation, and Product Positioning - Essay ExampleHowever, today, it has expanded to immeasurable lengths. For a childly bon ton that is barely ten years old, the financial performance is excellent. It had exposed three other branches in other states including Ohio, Michigan and Massachusetts. However, the company has also opened a branch in Australia which is thriving like its mother company. The company distinguishes itself as fast fashion trademark and offers high fashion wear to come through the public at affordable prices. The Companys mission statement is when the customer looks good, we look good. In light of this, the main aim of the company is to curb their customers look trendy and thus keep up with fashion (London Business School, 2008). Trendy Fashionista has over 500 employees in all their five branches. Additionally, it boasts of a tolerant range of customers from all backgrounds. The clothes sold are not the average clothes found in cloth stores. The companys fashion designers go an extra mile to make clothes that are unique. This coupled with the fact that the company sells its clothes at fairly cheap prices makes Trendy Fashionista the perfect depot for a fashion conscious individual. Marketing Plan Introduction The fashion industry is ever changing due to contribution of companies like Topshop, H&M and Zara (Helm, 2008). Consequently, factors affecting the clothing industry forget influence trends in the high fashion world. In the clothing industry, customers preferences vary according to their ages and body types. Furthermore, the demand for clothing is affected by population size and patterns. It is important to note that demographic trends are the driving force in the fashion. The company puts all these factors into consideration in the lead setting up their market plan. Financial Goals The most important goal for Trendy Fashionista over the next ten years is to increase its revenues by at least 40% each year. This way, the company shall make at least 50% in profits and hence be a profitable business. Furthermore, the company intends to start online shopping. It has been realized that most shoppers would rather shop online due to their hectic schedules (London Business School, 2008). Additionally, it intends to expand its manufacturing capabilities. At the moment, once the fashion designers finish their job, the company has to outsource manufacturers. Therefore, the company needs to start making its own clothes. Furthermore, the company intends to increase its distribution and possibly open one more store in Australia. This will take care of the growing clientele base in Australia. Finally, the company intends to start taking part in community development. The founders are passionate nearly developing the community and thus the target is to set aside $10,000 to be donated to various Non Governmental Organizations. Non Financial goals The company intends to introduce a new cr ossway line, lightweight luggage. After a lot of research, the company has discovered that todays traveler is tired of heavy luggage. Therefore, the company designers have been working on a new product that will lighten the travelers experience and if possible make the experience enjoyable. The luggage has been customized not only be easy to carry but also easy to improvise. For example, the product comes with an inbuilt charger which can be converted into a phone. The biggest challenge that the company has so far is that it lacks an internet