Examine and analyse the impact of digital media Essay Example for Free

Examine and analyse the impact of digital media Essay Before examining the effect that Digital Media has on society and indeed western culture, we need to discover what the term Digital Media actually means Just what is it that distinguishes Digital Media from previous forms of combined media? It is the fact that the bits that represent text, sound, pictures, and so on can be treated as data by computer programs. A computer program is able to control the order in which various components are presented and combined, and can do so in response to input from a computer user. In other words, Digital Media can be interactive, in a way that, for example, a TV news bulletin is not, and that goes far beyond the simple control afforded by a VCR. Digital Media is a term used to describe any computer application that uses more than one type of output medium, such as text, graphics, video, animation or sound. Strictly speaking, the term media is the plural of medium, just as data is the plural of datum. Digital media has two states: Static and Dynamic. Static digital media are items, which do not have the capability to do something, move or react with the environment, for example, text and graphics. Dynamic digital media consists of audio, video and animation, which all have the ability to stream and play or move, i. e. do something dynamic. There are many areas of society that have been affected by Digital Media including education, commerce, communications, entertainment, among others, which are to be explored in this essay. When discussing education nowadays Digital Media is a vital ingredient not only in the learning of students but also as a teaching aid for tutors. In secondary schools and universities, Digital Media is always apparent in the classroom, lecture hall or laboratory. Digital multimedia teaching materials can be used to present information in more direct ways than traditional books and lessons. For example, film clips and original recordings of radio broadcasts can be integrated with a textual account of events leading up to the Second World War in a history lesson. Virtual Science lessons can take place, where equipment and materials are insufficient; students can work on a digitally mastered piece of software that allows the experiment to occur virtually. In both instances allow pupils to work at their own pace and indeed pursue individual interests they may have. An example of how teaching has been affected by Digital Media is Computer Aided Learning (CAL). CAL commonly uses CD-based digital and multimedia systems for delivering staged lessons and for testing learning. Individual records of progress can be stored on hard disks. Many reference materials designed for browsing, such as encyclopaedias, are now designed in digital media format. Computer Aided Design (CAD) has also had a huge impact on the designing world. Garden designers and house invaders alike can now simply use Digital Media elements to create a life-like 3-Dimensional garden or room. This has allowed CAD to take off and now is commonly used as a norm for such designers. As with the virtual science experiments in schools, Digital Media can be used to produce interactive stimulations of equipment and procedures, in cases where it could be expensive and in some cases hazardous to use the real thing for training. The social impact of Digital Media on education speaks for itself (literally) if students knew less now than their historical counterparts because of the impact of digital forms of educational media, the state of the health of the nations academic benchmarks such as University Challenge would have dumbed-down noticeably. This has not been the case at all; in fact more points are now gained than ever before. Digital Media has a contrasting impact on commerce to that of education. Much of the material used in business is produced for a specific company or client, often in-house. Ebay is the most recognised and most used commercial machine ever, Digital Media has allowed this to happen. Ebay works like a virtual auction, where the public view an image of the item for sale and bid for it. Without Digital Media Ebay would not exist, digitally crafted images have a huge impact on the consumer market, without a well-captured image of the product, customers will not bid. It would be like roulette, you would not know what you are going to get! Digital Multimedia is also extensively used in sales presentations and promotions; for example, computers on sale in a show room often run high quality graphic media to show off their capabilities, and web pages often function as catalogues or brochures. Graphic designers are able now with the use of Digital Media applications are able to create electronic versions of their portfolio. An electronic portfolio can be inexpensively duplicated onto CD-ROM and sent to potential clients, or even posted on a web site as an online virtual exhibition. This is not only the case for graphic designers but also the general trend for documentation is electronic-books or e-books. This move from a hard copy to digital format has provided the opportunity to make use of Digital Media elements such as video clips, animation and images to explain thoroughly and supplement the text. Kiosks are a further of example of Digital Media making and impact on society. Kiosks are used to provide information in public places such as museums, train stations and airports. They are usually using digital touch-screen technology. These kiosks have enabled the general public and in-particular tourists to have access to essential information at their fingertips, literally. Kiosks do have to be robust to withstand frequent use, and occasional misuse, by the general public. An example of where kiosks have had a considerable impact on society is in Toronto, where digital kiosks have been installed in shopping malls, which allow people to pay local taxes and court fines. Digital Media has allowed communications such as teleconferencing to take place. With use of a Wide-area network, including the Internet, online meetings can be carried out in real-time with the use of video and live sound. This technology can cut the considerable costs and time of travelling to meet people face-to-face. Space Invaders was the first video game to change the habits of people on a national scale. Every pub, bar and club had games machines making money spawned whole industry of games manufacturers and the hardware to go with them so jumpers for goalposts was out and Super Mario was in. Whole generations altered their learning streams and we all became soundbite-oriented. Youngsters today probably will only know about the D-Day landings from playing games like Medal of Honour. No one reads a book anymore is the cry from parental bodies and school governors (but its not true witness the meteoric success of JK Rowlings Harry Potter series for one). Actually what is the difference between digitally streaming a novel through headphones or ear buds to the reader and opening the paper pages of a book? One is more eco-friendly than the other, thats all. Some argue that literacy is a major issue, but surveys show that literacy rates have never been healthier. Old fashioned values are having to adapt the romance attached to old format books and magazines is equitable with that between vinyl L. P. s and MP3 format music files. There are still music aficionados who actually prefer the surface noise produced by a stylus on a record to the silence of Dolby-enhanced CDs Most computer games exploit digital media techniques to the fullest. Indeed, it has been this sector of the IT industry, which has led the way in developing compression and other techniques to get around the inherent limitations of the hardware and communication devices.