CBBE of ALDO 1. Brand Salience ALDO is very well-known post as a berth retailer. Not completely by rough advertising, exactly also by charge of postulate against support, it places a exchange premium on being a unattackable corporate citizen by working to enrich the communities. Depth of brand knowingness : we asked 7 friends of ours( solely of them have been living Canada much than 10 years) about ALDO shoes and all of them know about ALDO very well. They know where the ALDO expose is, what is the price of shoes or partner(briefly, not exactly), what kind of accessory they are selling, what kind of campaign they are doing, etc. 3 deal of out 7 answered that ALDO is top of mind. Breadth of brand awareness : ALDO is trying to maximise its brand awareness by doing fight against campaign. Interesting is that ALDO use powerful combination of top celebrities such as Avril Lavigne, Charlize Theron, Pink, etc. and multiple media genres, and put it widely, so especial ly young people are attracted their attention. As part of the campaign, ALDO has designed a series of limited-edition empowerment tags to be sold in ALDO stores worldwide and online at www.youthaids-aldo.org.
With 100% of net proceeds benefiting YouthAIDS, the simplex act of get one empowerment tag for only $5 helps to break and protect a young individual from HIV/AIDS for six months. Aldo operates over 600 retail stores across Canada, the united States and the United Kingdom. People who were asked said the chain is super visible(because of the big pic for campaign) If you want to get a intact essay, order it o! n our website:
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